BRANDING AND PACKAGING

Working closely with CEO and President, Keith Kinsey, and Kailua-Kona based artist Michael Sheeler, Alterpop created the brand identity and packaging for Hawai'i Nui Brewing, Hawai'i's largest independent craft brewer and the only local bottler on the islands.

Alterpop designed a collection of how to instructions for pet toys and recipes for treats to benefit the San Francisco SPCA.

Each Alterpop T-shirt is packaged in a semi-translucent anti-static bag. The contents are identified with a diagramed label simply stating “T-Shirt".

WEED FARMS

They say you should never combine patterns with stripes, but Alterpop dressed up this bottle in precisely that manner. Accented with a tiny red rocket ship, this label is as delightful as the vintage it contains.

The bottle shape and label typography reference the look of traditional pot distilled French brandy.

A distinctive and elegant image was created for this wine label by using photographic illustration, muted colors and a quarter paneled design.

The playful style of illustrator John Hersey was used to promote this music software to the creative world of contemporary composers and performers.